Tone on Tone Printing

One of the great things about promotional products are the personalization options that come with each item. In the past we have discussed the importance of carefully selecting your products, imprint methods and colors to ensure your campaign reflects well on your brand. As novel trends arise, new imprint methods and techniques become available in the industry. In today’s blog we will be looking at tone on tone printing and how using this subtle design element on promo products can actually help your brand stand out!

Apparel (Embroidery)

Apparel is likely the best suited product category for business owners to experiment with tone on tone customization. In fact, this is a massive trend taking over retail products, which suggests that the public is onboard with this subtle personalization option. Take advantage of this trend selecting one of our stylish hoodies and embroidering your logo on the sleeve, chest or yoke (back neck area) in a similar color as a way to emulate the look of expensive designer labels. Or, use an ink in a similar tone as a t-shirt to screen print your logo tone on tone. This is particularly beneficial for anyone looking to retail apparel, as it will send the message that your brand is on-trend.

Wood + Metal Products (Laser Engraved)

The next category of products that is well suited for tone on tone printing are: metal and wood products. As these are often laser engraved, the result is more subtle personalization as opposed to dramatic. The laser etches the logo or message directly onto the product, often revealing the underlay of the item. This creates an elegant and sophisticated look that is especially suited for corporate events, employee anniversaries and important company milestones, where making a good impression is absolutely necessary. Key tags work particularly well with this method, and items such as knives can be engraved on the blade as well as the handle, giving you more personalization options.

Widely Used Products (Screen Printed)

Other trendy promotional products worth experimenting with tone on tone imprints include: drinkware and bags. These are great options for welcoming new members to your organization, or to use as gifts for general giveaways. Depending on the objective of the campaign you can use the color elements to further advance the scope of your message. For example, environmentally friendly campaigns can raise awareness by choosing products made in natural, earthy tones that allude to eco-friendly sustainability and personalize them in a darker or lighter but similar imprint color to bring attention to the issue at hand.

At COMDA we believe it is imperative for businesses like yours to stay in loop and experiment with new ideas that will help you better connect with your customers. As a result we always strive to provide you with more ways to create a truly unique product, and are always looking for ways to help you explore current market trends. If you’d like to get started creating a unique product that will best showcase your brand, please reach out to us today! Your Promotional Product Experts are ready to help!